Marketing Now
How to use Social Media and Online Marketing to reach customers directly, and keep them

Sofitel Melbourne

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Programme

Marketing Now! consists of two days of intensive education and training via interactive seminars and workshops.

Tuesday, 22 September

8.00 - 8.30 Registration and coffee
8.30 - 8.45 Opening remarks
8.45 - 10.15 Simon Young

Beyond the Hype: How a Business implements social media

This presentation covers best practices in everything from profile creation to outreach to conversations and community relations.

10.15 - 10.30 Break
10.30 - 12.15 Gavin Heaton

Lead Generation and Community Management in a Social Media World

There are several ways to build leads using social media, including content marketing, listening with intent, and community management, not to mention more traditional digital marketing like email marketing and Facebook apps and the like. Learn what’s possible, what works, how to sustain it, and what to expect.

12.15-1.15 Lunch and networking, Sofitel
1.15 - 2.45 Laurel Papworth

Social media measurement and ROI

2.45 - 3.00 Break
3.00 - 4.30 Darren Rowse

Blogging 101 and twitter

4.30 - 5.30 Jim Stewart

Video blogging & business

In this one hour session Jim will show you video blogging techniques he has used to triple the size of his business in the last 2 years. Covering best practice recording techniques setup, multi site publishing, Youtube channel promotion, Dominating the search results with video. Live vs recorded video.

Wednesday, 23 September

8.00 - 8.30 Registration and coffee
8.30 - 10.15 David Armano

Social Business Design: At the intersection of business and social media

10.15 - 10.30 Break
10.30 - 12.15 David Armano

Social media for Social Good

12.15-1.15 Lunch and networking, Sofitel
1.15 - 2.45 Stephen Johnson

Building brand advocates and social media monitoring

2.45 - 3.00 Break
3.00 - 4.30 Open Panel Q and A
4.30 - 4.45 Closing remarks